It’s a bird, it’s a plane, it’s Wonder Gel! The first gel formula that doesn’t require a top coat and cures without a lamp, this nail color breakthrough is about to become your nail MVP. Provides up to 2 weeks of color and shine in 1 easy step.
Sunset and line! We don’t have a 30+ year cult following on these babies for nothing! We smile sheepishly every time we hear compliments for these guys. And let us just tell you, we’re smiling a lot! This rich, creamy formula glides on silky-smooth and makes sure your lip color doesn’t bleed so you’ll always have a well-defined pout.
These 12-hour, long-wearing liners have rich, hyper-pigmented color, an oh-so-smooth, oh-so-creamy application, and are versatile enough to create any look you want. No wonder they’re so raved about by celebs and makeup artists. But don’t worry, just because we’re all Hollywood now doesn’t mean we’ve forgotten about you. What was YOUR first wet n’ wild...
This is the perfect stick for your pout! Now you can liven up your lips with one stick for a kissable pout in no time. To keep you pucker-perfect, these balm stains glide on smoothly while conditioning your lips. Enriched with acai and palm oil, this amazing formula forms a protective shield on the lips to prevent feathering.
Coordinating trio shades take the guesswork out of creating the perfect eyeshadow look. Each complementary shade is embossed with “eyelid,” “crease,” and “browbone” to provide an easy application guide. These long-lasting, richly-pigmented formulas contain a jet-milled base and silicone technology for satiny-smooth, crease-resistant wear.
One is no longer the loneliest number with these stand-out eyeshadows! High-pigmentation and pearl-density create a unique, satiny texture that lasts all day and won’t fade or crease. Each shade features a jet-milled base and silicone technology for a longwearing formula that blends well and applies evenly.
Here’s what we think: not only are these nail polishes are just straight up awesome, but we’ve got every color, texture, and effect that you can possibly think of: creams, metallics, glitters, you name it! After decades of these flying off the shelves, we’re pretty sure you already have a couple stashed away, but with so many colors, you can always add a...
This is basically our Magnum Opus of lipstick—it’s the one thing we absolutely MUST put on when we’ve got a cocktail party or black tie event. This 4-hour, longwearing lip color leaves a semi-matte cream finish in one stroke. Glides on easily with rich, velvety color that doesn’t cake, feather, or bleed.
Acne scars? Dark spots? Under eye circles? We’ve got you covered! Our cream foundation does it all. This cream makeup blends seamlessly for all-day wear, and its flawless, lightweight formula provides buildable, medium-to-full coverage that evens out skin tone and conceals imperfections. Absorbing powders rid excess oils on the skin’s surface, leaving...
our lipstick formula contains all the same things as the other guys: rich color, vitamins A & E, aloe vera, and really feels like putting silk on your lips. If you’re already thinking “That is a crazy bargain,” we’ve now added macadamia nut oil that contains antioxidants to hydrate your lips for a smooth, supple pout.
In one swipe of a stick, you can get catwalk-ready cheekbones, naturally flushed cheeks or an insanely glowy complexion. Toss one of these portable makeup sticks in your purse or pocket and you'll be camera-ready in less time it takes to double tap.
This limited edition, versatile and highly pigmented loose powder can intensify any look. Wear this on your lids to create a majestic metallic look, brush it on your body for a mythical glow, or sweep it across your cheeks for an instant highlight! Free you wild side with the mesmerizing Color Icon Loose Pigment. Highly pigmented Finely milled formula...
Add shine, color, and moisturizing luster to lips with this amazing ultra-glossy formula. This high-shine formula will leave a long-lasting sheen on your lips. Can be worn alone or over lipstick to boost shine.
Wet n Wild lipstick formula contains rich color, vitamins A & E, aloe vera, and really feels like putting silk on your lips. If you’re already thinking “That is a crazy bargain,” They’ve now added macadamia nut oil that contains antioxidants to hydrate your lips for a smooth, supple pout. Are we just crazy? Have we gone too far? Or do you deserve it?...
Your perfect look starts with a solid foundation! This dense, flat brush is the perfect balance of firmness and softness to apply any cream or liquid foundation with ease for a streak-free, flawless finish.
Lash-o-Matic Fiber Extension Kit gives you unbelievable length and unreal volume. Proven results with up to 39X more volume! The quick-drying priming and sealing mascara is oh-so-black and the lightweight nylon fibers stay put. This instant lash extension kit gives you the look of false lashes in three easy steps.
What’s your angle? This marker-style liner with a soft, angled tip (for thick or thin lines in a flash) gives you full control for the quickest, easiest graphic application ever! Dries fast and stays put, making it one of your new staples.
Let your natural beauty shine with our selfie-tested creamy and luminous concealer. Tested to be white cast-free under seven different photo lighting conditions, this high coverage concealer allows only your best features to get noticed. Gorgeous skin will be your only look.
Get a truly unique unicorn glow with this ultra-saturated, high impact, shimmering pearl powder that blends easily for a beautiful rainbow highlight. Featuring micro-fine pearl pigments which combine to create a targeted multi-color glow. Use each majestic shade individually for a precise pop of radiance or swirl together to achieve an everlasting glow.
This soft, finely-pointed liner gives you ultimate control over your graphic look.
This duo of perfectly complementary contouring powders delivers a flawlessly sculpted face in no time flat. The deeper color defines while the lighter color highlights your best features, leaving you at your nofilter best, whatever the occasion.